Communications Planning Tools
Any effective communications strategy requires some planning. This section features tools that will help inform, organize and focus a communications effort toward short- and long-term goals.
Smart Chart
The Spitfire Strategies Smart Chart is a planning tool that helps nonprofits make smart choices and develop high-impact communications strategies. The online version of the Smart Chart offers an interactive approach to the planning process. At the end of the process, you will have a fully completed Smart Chart that links your organization's goals to the many strategic decisions necessary for a successful communications effort.
View at www.smartchart.orgActivation Point
The Activation Point builds on the Spitfire Strategies Smart Chart and focuses specifically on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points. It includes a collection of best practices that can help social change organizations plan to persuade, and an in-depth review of eleven case studies of successful—and not so successful—persuasion efforts to determine what techniques work best in the nonprofit world.
View at www.activationpoint.org