The KidsWell campaign focuses on successful health care reform implementation on behalf of children, with the following goals:

• Ensure successful implementation of health care reform for children;
• Maximize enrollment for children currently eligible for coverage; and
• Build a lasting child advocacy infrastructure for children’s health.

Funded by Atlantic Philanthropies, the project employs a multi-prong strategy of research and policy development; community organizing and civic engagement; communications; and advocacy for children’s health coverage. The Georgetown Center for Children and Families (CCF) supports state and local partners in policy analysis, strategy and communications.